Ad Pacing Guru keeps your ad budget in one place.
Daily pacing, month-end reconciliation, and a running tally of what it saved you — tracked automatically, never stitched together by hand.
Built by someone who ran ~$1.7M/yr of ad spend by hand before building it.
Channel Overview
Sample dataToday's daily budget
$435
Meta — Retargeting
The problem
Your budget doesn't live in a system — it's scattered.
A spreadsheet. The ad platforms. Your marketer's head. None of it gives you an answer quickly, or accurately.
Right now, it's scattered
Spreadsheet
Ad platforms
Marketer's head
Ad Pacing Guru
One placeHow it works
Set up once. Runs every month.
Three steps between you and knowing exactly where your budget stands — today, this month, and all year.
Configure your channels
Channels, products, regions, cadence. Multiple brands? One portfolio view.
Enter budget allocations
Fixed dollars or percentage of channel. Lifetime or monthly. Spend flows in automatically.
Get daily numbers
Daily budgets, adjusted for each channel's real cadence. One-click fixes when a channel drifts. Reconciled in minutes.
Today's daily budget
$435
On track this week
Meta — Retargeting
Sample · $13,500 monthly budget
Daily budget
$435
Adjusted daily
$435
Active days
31
The pacing engine
A daily number worth trusting.
5-day vs 7-day
Channels like LinkedIn run weekdays only. Ad Pacing Guru paces each one by its real cadence, not a flat average.
Adjusts mid-month
Daily targets recalculate as spend lands — never a stale number.
In Ad Pacing Guru's own words
Calm, specific, and a little early.
The Guru watches pacing against the calendar, budget that hasn't been assigned a channel yet, and what reconciliation recovered — then says it plainly, with the number attached. No alerts dressed up as urgency. Just the math, and what it's worth doing about it.
Budget Insights
Sample dataMeta — $31,200 of $28,000 · caps $920/day · projected EOM $34,600
Guru says: Meta’s on pace to land $6,600 over budget. Ease the daily cap today and it costs nothing — wait two weeks and it’s a conversation with finance.
LinkedIn — $4,000 of this month’s budget isn’t attached to any channel yet
Guru says: Nothing’s wrong with LinkedIn — that $4,000 just hasn’t been told where to go. One click puts it to work before the month closes.
October 2026 · day 11 of 31 (35% elapsed) · projected vs budget -$30.2K
Guru says: A third of the way through October, the portfolio’s running $30.2K under projected pace. That’s surplus reconciliation will redeploy at month-end — not a shortfall anyone has to explain.
September close — surplus recovered $2,150 · fee $14.99
Guru says: That’s real money moved back into October’s plan instead of sitting unspent. Some months the number is $0 — Ad Pacing Guru shows that just as plainly.
Ad Pacing Guru tracks its own budget efficiency.
Every time Ad Pacing Guru catches a channel pacing over budget, recovers underspent surplus, or surfaces a reallocation, it logs the decision with the dollar amount it was worth — straight from your own spend data.
Budget Intelligence
This monthOverspend prevented
Projected overspend a pacing adjustment caught before month-end.
Surplus recovered
Underspend reallocated forward at reconciliation instead of vanishing.
Budget reallocated
Spend moved off channels that kept coming in under budget.
The real card, shown in a month where nothing needed saving. It always shows the fee — and an honest $0 when that's the truth.
Built to be trusted
Nothing overwritten. Nothing it doesn't need.
The one thing worth knowing that nothing else on this page covers.
Append-only ledger
Ad Pacing Guru logs every budget change as a new entry — a full audit trail nothing overwrites, so you can always see what changed, when, and why.
Pricing
$14.99. Nothing more to decode.
Everything's included, one flat price. No percentage of your ad spend, no per-seat surprises. One overspend a spreadsheet missed usually costs more than Ad Pacing Guru does in a year.
Full access
Every feature, every channel, every account. No tiers to decode.
No % of ad spend
Your price doesn't go up just because your budgets do.
Cancel anytime
No long-term contract — stay because Ad Pacing Guru earns it, not because you're locked in. Your rate won't go up while you're subscribed.
No setup fee — we configure your channels and cadence with you. Live in an afternoon.
Guru says: "That's a pretty good deal!"
- ✓ Unlimited channels, products, and regions
- ✓ Daily pacing engine
- ✓ Live budget intelligence with one-click fixes
- ✓ Forecast what-if simulator
- ✓ Budget ledger with full audit trail
- ✓ Automatic spend sync from your platforms
- ✓ Guided month setup and month-end reconciliation
- ✓ Annual budget snapshot
- ✓ Multi-account portfolio roll-ups
- ✓ All current features — improvements included
Billed monthly; renews automatically until cancelled. Cancel anytime.
From the blog
Latest articles
Comparison
Adalysis alternative for budget-only tracking
Adalysis is a Google & Microsoft Ads audit and optimization platform, with budget tracking as one feature among many. Ad Pacing Guru is a single-purpose, multi-channel budget-pacing tool at a flat $14.99/month. An honest comparison.
Comparison
NinjaCat alternative for budget pacing
NinjaCat is an AI-agent-powered reporting platform for agencies managing hundreds of client accounts, with pacing as one assignable agent task. Ad Pacing Guru is a single-purpose, flat-$14.99/month pacing tool for your own spend. An honest comparison.
Guide
Ad budget pacing for ecommerce & Shopify brands
Ecommerce ad spend doesn't move evenly — it spikes hard around a handful of calendar days and splits by product, not just by channel. What ad budget pacing needs to look like for DTC and Shopify brands specifically.
All your ad spend data in one place.
Your budget shouldn't be scattered across a spreadsheet, the ad platforms, and your head. Ad Pacing Guru pulls it all together. Get set up in minutes and always know where your budget stands.
$14.99/mo · cancel anytime